Challenge

The COVID-19 pandemic illustrated that public health and public safety are linked. We partnered with Motorola Solutions to understand how to reimagine safety to ensure technologies can support these organisations without compromising public confidence.​

This isn't a local issue but a global one. We sought the trends across the globe through an expansive global survey of 12,000 people and interviews 50 public safety agencies, enterprises and industry experts across 10 markets​.

Impact

An overwhelming 88% of people globally want public safety transformed through advanced technology.​

The COVID-19 pandemic has redefined expectations, accelerated innovation and changed our attitudes about the role technology plays in keeping us safe.​

Results include 326 pieces of earned media articles, reaching a combined online readership of 1.86B, and with 3.42M estimated online coverage views.