Research
Case study: Automation Anywhere
Make Work Human
Automation is making work 'more human'
Challenge
The future impact of automation and AI on businesses and the people working within them is under constant debate. Advocates hail a future utopia, detractors foresee our dystopian demise. But what's the reality today?
We showed that augmented workplaces score 33% higher on factors deemed to make a workplace more ‘human’. And we built a blueprint for deploying automation responsibly while achieving maximum ROI on technology investment.
Impact
The research delivered a major new brand position for Automation Anywhere, used across all business marketing channels over the course of a 2-year period.
The news launch garnered 66 pieces of leading media coverage across 4 markets around the world, while a suite of content tailored for customers in 3 separate sectors supported sales and account-based marketing activity.