Our Story

Symmetry means a balance between things. The symmetry we offer our clients is a balance between purpose and value generation.

Inspiration. Innovation. Insight.

We are firmly committed to the way change happens. We believe that process is progress, inputs over outputs and methods over results.

We deliver efficiency and we know it's the science of change that matters: make incremental gains, see the next s-curve, make change – these are the inspirations and commitments we make to being, growing and learning.

We help businesses to lead the conversation by giving them evidence-based, data-led and human-centred research so they can talk about the things that matter to them. From marginal gains through disruptive change, let's be ambitious and make some noise.

Meet the Team

Dr Jennifer Barth

Founder and Research Director
Dr Jenn is an experienced social scientist, cultural analyst and ethnographer. Since receiving her DPhil at the University of Oxford Jenn specialises in understanding the intersections of emerging technologies and socioeconomic change. Using cutting edge interviewing skills and dynamic analysis she brings stories to life. She is a diagnostic and assessment specialist for human knowledge, skills, and capabilities.
Dr Chris Brauer

Chief Innovation Officer
Chairman of Innovation at Edelman and Director of Innovation at Goldsmiths, University of London, Dr Chris works on the front lines of industry analysing the impact of emerging technologies on industries, leadership, workforces, innovation, culture, ethics and productivity. Dr Chris is one of 25 global industrial strategy officers with the World Economic Forum.
Duncan Anderson

Director of Cognitive Engineering
Duncan is the former CTO for IBM Watson Europe. He has a strong track-record in making the complex world of AI intelligible, having appeared on both Channel 4 and been featured in Wired Magazine. Duncan has worked with clients across Europe on some of the world's most ambitious AI implementations and spends a significant part of his working week coding, ensuring he's able to offer grounded technical advice to clients. Duncan's career spans over thirty years of enterprise IT.
John-David (JD) Wuarin

Cognitive Engineer
John-David (JD) is a senior cognitive engineer with a long history in building messaging and AI solutions. He specialises in deep engineering and has built a variety of sophisticated AI solutions across Europe. His organisational experience spans both the enterprise world of IBM Watson and a variety of innovative startups. JD holds an MS in engineering from Columbia University and a BA in Economics from St. Gallen University.