Research
Case study: Microsoft UK
Road to net zero
UK businesses are 'on board but off track' on Net Zero
Impact
Through robust academic analyses and modelling, we identified that 51% of UK organisations were set to miss the Government’s net zero targets.
We built a practical blueprint for tech-enabled carbon reduction, highlighting the need to accelerate innovation, R&D, skilling and training.
The research delivered an executive platform for Microsoft – a strong UK position on sustainability ahead of its headline sponsorship of COP26 and achieved 211 articles in UK press.
Challenge
Ahead of COP26, we worked with Microsoft to explore UK organisations' progress on net zero. We revealed that business leaders were struggling to translate strong ambition into meaningful action.